SAP Customer Data Cloud

 

SAP Customer Data Cloud

Gigya’s customer IAM helps building digital relationships between companies and their customers. It allows to manage customer’s profile, opt-in, consent and preference. Consumer trust is the key to succeed for customer driven organizations.

SAP acquired Gigya back in 2017. After acquisition it is known as SAP Customer Data Cloud.

 

Its Features are:

1.     Registration as a Service: Registration-as-a-Service (RaaS) provides the capabilities for customer identity and access management.

2.     Profile Management: SAP Customer Data Cloud provides a centralized location to manage your user profiles and user consent.

3.     Consent Replication: Consent replication allows customers to review their signed consent statements on the SAP Commerce Cloud Platform.

4.     Data Privacy Management: Data Privacy Management for SAP Customer Data Cloud integration ensures that customer’s personal data is handled properly.

 

Registration as a Service:

Provides the Capability for customer identity and access management.

We can configure the login screen sets available in SAP CDC to be used in SAP Commerce to allow you to engage with customers.

Can also customize these screen sets as per the requirement.

Helps to gather crucial information about the storefront users and stores is securely and use it for phenomenal user experience.

Customer registers on Storefront, then the profile is created in SAP Customer Data Cloud (CDC) and then in SAP Commerce Cloud (hybris).

 

Profile Management:

Provides a centralized location to manage your user profiles and user consent.

User can update his/her profile from SAP Commerce Cloud Storefront or any CS agent can do it from Backoffice.

Updates are reflected in SAP Customer Data Cloud.

User consent are initially done in SAP Customer Data Cloud (CDC) and later can be handled by SAP Commerce Cloud storefront.

 

Consent Replication:

Allows Customer to review their signed consent statement on the SAP Commerce Cloud storefront.

Only Administrator account in SAP Customer Data Cloud (CDC) can create and manage consent statement.

Once Settings are done and applied to respective screens, upon agreement customers can easily review their consent on the Profile details page in SAP Commerce Cloud Storefront.

Changes are reflected in SAP Customer Data Cloud and then stored in SAP Commerce Cloud.

 

Data Privacy Management:

It ensures that customer’s personal data is handled properly.

It consists of

1.     Audit Reporting: gives the power to generate reports containing personal data of user.

2.     Personal Data Erasure: user can ask to delete their personal data. Moreover system can also erase data over a certain retention period.

GigyaUserCleanupHook ensures that whenever users are deleted in SAP Commerce Cloud using the cleanup job, their account is deleted from SAP Customer Data Cloud as well.